About John Woodward

I am the Global Planning Director of Publicis Worldwide.

I’ve worked in London, Milan, Sydney, Hong Kong and now Paris, where I oversee Publicis’s global positioning, ‘Contagious Ideas that Change the Conversation’.

It’s about creating brands that have enough integrity, purpose and performance to flourish in the world of conversations that we now live in. Brands that will generate real recommendation and talk value.

The blog however, isn’t just about that. It’s about the stuff that interests me. Which is, mostly, the big picture stuff, that I’ve been fortunate enough to explore through my career. Planning is really just nosiness with a purpose. (And International planning is mostly just applied tourism.)

Where are we going as societies? How is the way we live changing as new countries rise to prominence? How do people feel about the many changes going on around us?

When I’m not doing that, I’m supporting West Ham. That doesn’t change.